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Why Blogging Is No Longer The Shiniest Object In Marketing, But It’s Still Useful

Blogging has its limitations in how much it can help your business, but there’s still a lot that can be done with this popular marketing tactic. Despite the fact that blogging is no longer the shiniest object in marketing, there’s little question that it’s still useful. In fact, as I’ve said in a prior article, blogging is far from dead. This is true even if you don’t think you need a blog.

Why Blogging Is No Longer The Shiniest Object In Marketing

Blogging can be a great way to connect with your audience and share your content. However, it doesn’t have the same shine as it used to have in the marketing world. Here are four reasons why blogging isn’t as flashy as it used to be:

1. There Are Too Many Platforms To Choose From

There used to be a limited number of platforms where you could blog. But now there are dozens of different platforms available, which makes it difficult for bloggers to stand out from the rest.

2. Blogging Isn’t As Popular As It Used To Be

The popularity of blogs has decreased over the years, partly due to the fact that there are so many other options available. This means that bloggers don’t get as much attention from search engines, and their readership is generally smaller than it used to be.

3. The Quality Of Blogging Has Changed A Lot Over The Years

The quality of blogging has changed a lot over the years, which has led to a decrease in readership and interest in blogs. This is because most bloggers now rely on sensationalism instead of substance when writing their content.

4. There Are Too Many Poorly Made Blogs Out There

What Are Some Benefits of Blogging?

Blogging is beneficial for a variety of reasons. One reason is that it allows you to take control of your message. You can write about what you know, what’s important to you, and how you see things. This gives readers insight into your personal world and makes them more likely to trust or respect what you have to say.

Another benefit of blogging is that it can be a great way to build relationships with potential customers. By sharing your thoughts and experiences, you can create connections with people who might be interested in what you have to say. This can lead to business opportunities or social interactions that could lead to new leads or customers.

Finally, blogging can help promote your brand. By writing interesting and engaging content, you can attract new followers who will see the value in what you have to offer. This will help boost your visibility within the online community and increase the chances of finding interested buyers or partners.

Tips to Blog Your Business Successfully

1. Focus on your audience: What are they interested in? What can you share that will resonate with them?

2. Keep it short and sweet: Readers want to read information that is both informative and engaging.

3. Use visuals: Images help to illustrate concepts, highlight important points, and create a more interactive experience for readers.

4. Use social media platforms to Amplify your message: Blogging can be used as one layer of marketing communication, but it’s also important to active using social media platforms such as Facebook, Twitter, and LinkedIn to reach new audiences and drive traffic back to your site.

5. Be consistent: Portfolio pieces are great for showcasing an individual’s work, but they don’t work as well when trying to promote a business or brand. Make sure to publish content on a regular basis so that readers know what to expect from you.


Blogging is no longer the shiniest object in marketing, but it’s still useful. Recent studies have shown that blog content is no longer the sole factor that determines a website’s ranking on Google, and other search engines. However, content is still important, and a well-written blog can help businesses attract more customers.

There are a number of tools that bloggers can use to improve their content. These tools include:

1. WordPress: WordPress is a popular blogging platform with millions of users worldwide. It’s free to use, and it offers a wide range of features to help bloggers create high-quality content.

2. Google Analytics: Google Analytics is a free tool that allows bloggers to track how visitors interact with their websites. This information can help them improve their content strategies and increase website traffic.

3. Hootsuite: Hootsuite provides bloggers with powerful tools to manage their social media accounts from one interface. Thisallows them to schedule posts, respond to comments quickly, and track their followers across all their social media platforms simultaneously.

4. Canva: Canva is an easy-to-use design platform that lets bloggers create professional graphics for their websites without any prior experience or graphic design knowledge.

5. Tumblr: Tumblr is an online journaling platform that lets bloggers easily share photos, videos, and articles from their blogs with their followers across multiple social media platforms.


Blogging has been around for a while now, but it seems like it’s no longer the shiniest object in marketing. It’s still useful though, and here are three reasons why: 
1. Blogging is Personal
One of the benefits of blogging is that it’s personal. You can write about whatever you want, and your readers will get to know you better. This makes them more likely to buy from you or recommend you to their friends. 
2. Blogging is Interactive
Another benefit of blogging is that it’s interactive. You can encourage your readers to participate in the discussion by asking them questions or leaving comments. This encourages them to learn more about what you have to say and helps build trust between you and them. 
3. Blogging Allows You To Be More Imaginative
One of the great things about blogging is that it allows you to be more imaginative. You can write about topics that are outside your normal scope, which gives your blog a unique appeal that set it apart from other blogs.